Le 24 juin 2019, le Régulateur irlandais a publié un rapport visant à participer à la consultation publique lancée par le ministère de la Communication, portant à la fois sur la façon dont il convient de transposer la directive européenne sur les services audiovisuels  et sur la perspective d'une loi nationale sur la "régulation des contenus dommageables sur les plateformes en ligne".

Pour le Régulateur, le rapprochement des deux actes législateurs offre une opportunité d'une régulation globale des "médias en ligne", offrant à l'internaute une "sécurité" que la simple transposition de la Directive ne permet pas. Ainsi la seconde loi complétera la première.

Pour le Régulateur, la loi nationale à adopter doit permettre au Régulateur de donner une pleine sécurité à l'internaute irlandais ("online safety"), en retirant les contenants violents ou dommageables (le terme harmful est difficile à traduire par un seul mot en français) et en l'avertissant à propos de ceux-ci. 

Comme l'explicite le rapport (p.52) :

The BAI considers that the following four strategic objectives and responsibilities are relevant for an online safety regulator operating within the new media regulatory structure: • Rectifying serious harms occurring to Irish residents through their use of online services. • Ensuring that individuals and members of groups that are frequently subject to harmful online content can fully benefit from digital technology and social media. • Reducing online harms by introducing online safety rules for online platforms. • Promoting responsibility and awareness of online safety issues among the general population and industry. To fulfil these objectives and responsibilities, the BAI considers that the Online Safety Regulator could have the following three functions:

1. Operating a statutory mechanism to remove harmful online content that directly affects Irish residents (Rectification of Harm)

2. Developing and enforcing an online safety code for Irish-resident online platforms (Minimisation of the potential for Harm)

3. Promoting awareness of online safety issues among the public and industry (Preventing Harm). Ensuring that online services play a more effective role in tackling online safety issues can provide wide, “collective” benefits to large numbers of individuals simultaneously.

Visant expressément Youtube et Facebook, qui en Europe ont choisi de se localiser en Irland, le Régulateur demande une Régulation des plateformes de partage de vidéos qui doit, à travers un Code s'appliquant à eux, permettre de régir leur activité qui se déploie à travers toute l'Europe. Ce Code aurait vocation à rappeler en premier le principe de la libre expression. Tout en organiser la "sécurité en ligne" de l'internaute.

Le Régulateur irlandais des Médias sera en charge de cela. Et puisque les opérateurs sont localisés en Irlande, ses conceptions et ses actions auront donc un effet européen : comme le dit le Président de l'Autorité de Régulation lui-même : " This is a particularly important issue for this country, given that many of the majoar international platforms are based her. Ireland has a unique opportunity - and responsability - to lead the debate and chart the way forward in relation to online safety and regulation". 

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"to lead" ?

Il n'est pas certain que les autres régulateurs nationaux ni la Commission européenne partagent une telle conception irlando-centriste de la régulation euroréenne des médias.

Internet requires regulation. It does not works solely because of the moral sense of the users or through vigilance of companies that develop on it.

The regulator of the virtual space can be imagined, or a regulator of the various possible activities that develop there, regulators then deploying their powers as when the activity takes place on the Internet. Thus, it is the case of advertising.

In the UK, the Advertising Standard Authority (ASA) monitors the advertising business, also on the Internet.

Its decision of 26 November 2014 is remarkable for several reasons. It punishes two non-professionals, namely two users Youtube tool. But in communication, non-market entrepreneurs sometimes have more weight than businesses. But on the Internet, users can sponsor their free activity, which is to monetize. In this case, the two had played on their Youtube channel short films that were advertisements.

The complaint made against them is that Youtube is not a support on which those who put content make it to commercial purposes. And other users could not understand they watched the advertisement and not a distraction film or information.

The Regulator imposes a sanction against Internet users not because they did a promotional contract with the company, in this case Cadbury wich  wants to promote Oreo cookies. By this contract, the entreprisee via the famous Internet users can reach consumers, which is permissible. They are punished because they have deceived the confidence of the other Internet users who can't imagine being the target of an advertisement. The fact that it is people with many fans on youtube counted in the severity of the Regulator. Indeed, they have more than 2 million subscribers. More than 1.3 million have seen the offending video. Only 243 people have not loved it.