The Internet Corporation for Assigned Names and Numbers - ICANN, private regulator of Internet domain names, had a few months ago, embowed its depleted alphabet to letters with accents to closer to natural language domain names. A jump is crossed. On 13 June, 2012, the ICANN has published the list of the first private applications for the allocation of new generic extensions, does not corresponding to countries (.fr for France) or a typology (edu for Education), but to specific entities, including institutions or companies. The filing cost $ 185,000. 1930 claims have already been filed. Thus, some of the names are closely contested: for example "app", which evokes both "apple" and "application", was immediately requested by several companies.