Mise à jour : 25 septembre 2012 (Rédaction initiale : 9 septembre 2010 )
Analyses Sectorielles
II-4.7 : The British Advertising Standards Authority extends the CAP Code to cover online advertisements on British-based websites
http://www.thejournalofregulation.com/spip.php?article475
Le British Advertising Standards Authorithy (ASA — organisme britannique d'autorégulation de la publicité) a annoncé le 1er septembre 2010 une révision au Committee of Advertising Practice Code (The CAP Code — le Code des bonnes pratiques dans la publicité), afin de pouvoir répondre aux plaintes des consommateurs relatives aux publicités non-conformes sur les sites Internet britanniques, et de les sanctionner. Ces nouvelles règles entreront en vigueur le 1er mars 2011.
GERMAN
Die British Advertising Standards Authority (ASA - die britische Selbstregulierungsbehörde für die Werbebranche) hat am 1. September 2010 verkündigt, dass der Committee of Advertising Practice Code (the CAP Code - die Richtlinien für Qualitätsregeln in der Werbewirtschaft) so verändert wird, dass er für das Empfängnis und die Behandlung von Verbrauchersklagen gegen Internet-Werbungen zuständig wird. Diese Regel wird erst am 1. März 2011 im Kraft treten.
SPANISH
El British Advertising Standards Authority (la Autoridad británica de la autorregulación publicitaria) extiendo el CAP Code (el código des buenas prácticas publicitarias) para cubrir las publicidades que se encuentran en sitios de web británicos
El British Advertising Standards Authority (la Autoridad británica de la autorregulación publicitaria) anunció el 1 de septiembre 2010 una revisión al Committee of Advertising Practice Code (the CAP Code – el código des buenas prácticas publicitarias), para poder responder a las quejas y sanciones sobre las prácticas publicatarias no-conformes sobre los sitios de web británicos. Estas nuevas reglas entrarán en vigor el primero de marzo del 2011.
Pièces jointes
Context and Summary
Brief commentary
The ASA being a self-regulation body, it is immediately understood that these measures are not driven by altruism, but rather by what the industry perceives to be in its own interest.
Indeed, it is uncertain to what extent the substantive meaning of the notions of ‘regulation’ and ‘self-regulation’ are concordant.
Nonetheless, the reader must note that the fact that the ASA is planning to de-reference non-compliant websites from Google is indeed a powerful deterrent, in that being well-referenced on Google is nowadays paramount to the visibility and sometimes even economic viability of websites.
The cooperation between Google and the ASA can therefore be an extremely effective method for regulating behavior and ensuring compliance, and it is a relationship that may well prove useful in regulating other sectors of the economy.
For an example of the possible relationship between the Internet and financial regulation, cf. Cheriyan, Ron, “Regulating Internet Chatrooms – new challenges for the FSA”, The Journal of Regulation, 4, to be published.
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